UK Sport appoint Sport Collective to support partnership programme

Sports rights and marketing agency Sport Collective has announced an extension to its representation agreement with the nation’s high performance sports agency, UK Sport.

UK Sport is responsible for investing Government and National Lottery funds into Britain’s most promising sports and athletes to achieve medal success on the World, Olympic and Paralympic stage.

Sport Collective will provide support for UK Sport’s search for select partners who can provide value to the World Class Programme, in particular UK Sport’s new talent identification campaign. It will seek to identify the future stars of British sport to follow in the footsteps of the likes of Helen Glover and Lizzy Yarnold.

Sean McAuliffe, Director of Sport Collective said: “UK Sport’s latest talent identification campaign is a fantastic platform for brands to engage with and demonstrate their support of tomorrow’s sporting champions. It’s an exciting time to be working with UK Sport and we look forward to taking this unique opportunity to market.”

Alex Simon, Head of Commercial at UK Sport, said: “We are delighted to be renewing our agreement with Sport Collective who are working closely with us to support our search for partners to complement our far-reaching new talent identification campaign to uncover the next generation of British sporting champions.”

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